How did you attract/address your audience?
In our media product, we attracted and addressed our
audience by using a certain genre (sport/drama) which would appeal to the
viewers we want for this film. We aimed for our viewers to be from the age of
15 to 40 and expected it to be a male audience however because of the drama
side of things we knew it would also attract a female audience too. As well as
we also conducted a questionnaire so that we could address our target audience
and find out which type of people liked and how we could improve our film to
suit our target audience.
I felt that through the results of the survey showed we
reached our target audience as the average age of people we surveyed was 21 who
is our intended target audience and the reviews we got back from them were
brilliant and just what we wanted. One
of the people who we surveyed said “I think the film appeals to a large
audience as the storyline in emotional as well as entertaining” which is
exactly the view we want on the film and even the people who we didn’t expect
to like said “not the film I would normally watch. It sounds like emotions will
be running high during and will be intense scenes” which shows that even though
they may not watch the film their look on it is exactly the look we want to
give to our target audience.
What we could improve when we looked back at the feedback of
the people who we surveyed is how “violent and abusive” the film is and maybe
next time if we were to film it again could tone the level of violence down and
maybe chance the storyline a bit more to suit a wider audience.
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